21-001 release

OVERVIEW

This product release is “about contentment. A man content with himself. With spending time with and exploring himself. And that to me is a certain level of coziness. Sweats. Crewnecks. Long sleeve tees. Beanies. Coffee. Tea. Wood. Wool. Books. But of course I have to infuse a bit of photo history within the graphics.” We explored these ideas through a long sleeve tee, a beanie, and a coffee mug which are considered fall essentials.

The concept for the imagery was a night alone and revealing this intimate time of self care. We kept things minimal with the set being our take of the living room of a man content with himself and that values his alone time. Photography and videography are by Corey Simpson. Music for the video is by model and artist Li. Li’s music and style made him the perfect artist for this campaign.

We shot the lookbook along with a brand video for the release. The lookbook images were used to develop digital ads for social media distribution while the video was converted into a Instagram reel format. This led to all sales goals being reached and over 20K impressions.

Services

Creative Direction

Art Direction

Project Management

Marketing Strategy

Branding

Set Design

Product Design